05a-outcome-one.jpg. 4:5, 2000px.A position no one else can claim.
The one truth about your brand, written down, defensible, and ready to guide every decision that follows.
AB Photo & Video
A creative photo and video studio for brands that refuse to look like everyone else.
Content that’s unmistakably yours. Across every channel. Every season.
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What we do
A creative studio for design-led brands. We find the one truth no competitor can claim, then build the content system around it.
Not for weeks. For years.
We work with architecture firms, interior designers, boutique hotels and resorts, custom home builders, luxury real estate, flagship retail, fine dining concepts, and cultural institutions whose properties sell as experiences, not square footage.
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03d-architecture.jpg. 1:1, 1600px.Great content is hard to produce in the volume a campaign actually needs. Work produced at that volume rarely holds up past the first week. We close both gaps at once: a full content system built at hero-shot quality, with every frame answering to the same brief.
Same story. Same standard. On every frame.
Strategy first. Cameras second.
The pattern we keep meeting
An extraordinary brand, an extraordinary product, and content that could belong to anyone.
Three questions we ask early.
- The Neighbor Test. Cover up your logo. Could this belong to any of your neighbors?
- The Window-Shopping Problem. Are people scrolling past, or stopping?
- The Folder of Pretty Pictures. How much of your last shoot is actually being used right now?
When the answers line up a certain way, the cost is real. Shorter asset lifespan. Thinner pricing power. Every shoot starts from scratch rather than compounding into something bigger.
Beautiful content isn’t the goal. Unmistakable content is.
What you walk away with
The three things every engagement leaves behind.
05b-outcome-two.jpg. 4:5, 2000px.A body of work that compounds.
Photography, film, and stills built as a system we call The Collection. Each season makes the last one stronger.
05c-outcome-three.jpg. 4:5, 2000px.Content that works everywhere.
Files that move cleanly across your website, decks, social, press, and partner channels. No reshoot required.
True professionals and artists without over-the-top ego.
These are some of the best architectural shots I’ve ever seen.
Anton and the team at AB Photo and Video have been amazing partners to us at Interiors by Popov since 2021.
How the work gets made
Every engagement follows the same five-part arc.
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01
The Brief
2 to 4 weeks.
Strategy session built around your brand. We leave with positioning, narrative themes, and the one truth every frame will orbit.
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02
The Immersion
1 to 5 days on the property.
We walk the space, read the light, and confirm every moment the brief calls for exists. Travel adds days, not weeks. 20+ US states, Canada, Thailand, and Cambodia so far.
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03
Production
2 to 8 days of capture.
Organic editorial. Lived-in light. Film, photography, and stills captured with intention, never staged.
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04
Post-Production
3 to 8 weeks of craft.
Edit, color, sound, sequence. Review every cut, or come back at delivery. Your call.
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05
The Collection
Delivery, and what comes after.
Final films, photography, and stills handed over as a system. Organized, labeled, ready for every channel. Growing season by season if you stay.
The same arc, whether you enter at The Brief or stay with us for years.
Where you enter
Three ways in, depending on where you already are.
The Brief
- What this solves
- You’ve produced beautiful content before, and most of it sits in a folder, barely used. Nothing tells it where to live, when to run, or what story it’s actually telling, so every new project keeps starting from zero.
- What’s included
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- Positioning session and competitive read
- Three narrative territories tied to business goals
- An anti-cliché shot list built for your project
- What you walk away with
- A written brief you can hand to any future photographer, agency, or team. Positioning, three narrative angles, and the ground rules for how your content shows up. A document worth keeping long after the engagement ends.
The Frame
- What this solves
- You have the strategy already. What you don’t have is content that holds up past week one, across every channel, without starting to look like your competitors’.
- What’s included
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- Full production: film, photography, and stills
- Editorial direction on-location, grounded in the brief
- A finished body of work ready for website, social, press, and sales decks
- What you walk away with
- A delivered library of finished films, photography, and stills, cut for every channel, campaign, ad, and timeline you need to cover. Most assets carry 3 to 12+ months of life, and the strongest ones keep getting repurposed for years.
Creative Stewardship
- What this solves
- Every season, the work resets. New production team, new look, new story, and nothing tying it back to what the brand stands for. Either the marketing team can’t make content that holds up, or the content looks great and has no strategy behind it.
- What’s included
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- A twelve-month engagement with ongoing creative direction
- Seasonal productions that build on each other, held to one quality standard
- One creative ecosystem spanning strategy through delivery, with our team working in step with yours
- What you walk away with
- One year of coordinated productions, one library that keeps growing, and one creative lead who stays from first brief to final file. Every asset, from campaign hero to last-minute social post, answers to the same standard.
We work with under 10 clients each year. Top of mind, not split across 20 other productions happening in parallel.
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Who we are
Meet your creative director.
Before photography, I sold semiconductors. Ten companies, same product, same specs, same pricing. Different logo. The only way to win was to understand the client’s real problem and make the experience of working with you so specific that the comparison stopped mattering. The same thing happens in design and hospitality. That’s why I built AB Photo & Video.
I read spaces the way architects and designers do. I notice how light moves through a room at different hours, why specific materials were chosen, how people actually use the space versus how it was staged. I get to the people behind the brand too: the owner’s intent, the team’s energy, the design decisions nobody explains out loud. That’s where the real story lives.
Architectural Digest Photo Summit. National Kitchen and Bath Association.
Projects featured in
- Wall Street Journal
- Condé Nast Traveler
- Architectural Digest
- Forbes Travel Guide
- Travel + Leisure
- Luxe Interiors + Design
- Livingetc
- Mansion Global
- Gray
- Tripadvisor
- Apartment Therapy
- KBB
Next step
Let’s talk.
Book a working session. Forty-five minutes. We’ll walk through your brand, your current content, and which entry point fits. No pressure. No pitch deck.